Every day, more than 8 million people fly. In 2013, total passenger numbers were 3.1 billion — surpassing the 3 billion mark for the first time ever — and it is these consumers for whom air plane interior companies design new products. Many of these new products are displayed at aircraft interiors expo events.
For any trade, exhibiting new products or ideas at an expo can be a valuable time to gain visibility, attract new customers, solidify relationships with old customers, develop relationships with new ones, and check out the competition. It should come as no surprise that at these events, presentation is everything. Indeed, the way you choose to frame your product is almost as important as what the product is.
An aircraft interiors expo is no different. However, don’t fear — proven design and presentation principles applied to your exhibit can highlight your product for maximum exposure at the event itself. Check out these tips for how to prepare your time at the show and maximize sales.
Make Your Catalog Entry Stand Out
Your presentation will be listed in the expo’s catalog, and will most likely be around 100 words. Use this limited space wisely by listing product categories, details, and website. The more catchy and interesting sounding your entry, the more people will come check it out.
Maximize With Logos
This goes for your company logo as well as the logo of the expo — advertise pre-show to let customers and prospects know that you will be there, and at the show make sure that your logo is visible on a banner.
Have fun with Your Floor-space
You may not be able to bring customers to the aircraft display or other airline interiors element you’ve designed, but you can certainly bring it to them. Create an experience space that will have prospects lining up to try and ask you questions. That means presenting cleaned up prototypes, staging demonstrations, and even serving refreshments.
Look into Booking a Meeting Room
In anticipation of seriously interested customers, look into booking a private meeting room at the expo’s venue to get away from the hustle and bustle of the main floor at a moments notice.
Whether you’re offering or interested in new IFE systems, FAA repair stations, or aircraft displays, it’s time to tap into the air travel market (direct spending by resident and international travelers in the U.S. averaged $2.5 billion a day), and display your goods.