How to Make Your Airline Appealing to Customers
Flying is — without a doubt — the most convenient way to travel, and people won’t stop booking flights anytime soon. Indeed, every day more than 8 million people fly. As in any other business, there is lots of competition to be had from other companies pulling out all the stops to attract customers. Owning an airline can be very difficult, and in order to succeed, it is imperative that you provide services that appeal directly to your customer base.
Although safety and accountability should not be taken for granted, it’s some of the smaller, creature comforts that will have customers choosing your airline over any other:
Offer Wi-Fi
Just because it’s flying time doesn’t mean the Internet should have to wait for your customers. For many, a flight is a chance to catch up on some last minute work, post on their blog, or simply wrap up last minute affairs. According to a TripAdvisor’s 2013 air Travel Survey, 25% of respondents would be liable to choose one airline over another if it offered WiFi.
Upgrade to the Latest In Flight Entertainment Systems
Having top of the line IFE systems is deficit essential for any airline. From the smallest child to the most frightened aviophobe, in flight entertainment is counted upon to distract, amuse, and pass the time in the air. Some people even eagerly await the opportunity to view recent releases they may have missed in the theater. The airplane display not only offers movies, but also music, which can be an important part of a customer’s flight coping strategy. Provide complimentary earphones so everyone can immerse themselves individually in their personal in flight entertainment system.
Go the Extra Mile to Provide Comfort
One way to make yourself stand out from your competitors is to offer things that no one else does — an extra snack during flight time, a complimentary booklet of games, or a reduced cost for checked luggage might be the way to get into your customers’ hearts.
Remember, three out of four domestic trips are taken for leisure purposes. That means that most of the people on your planes want to relax the whole time they are traveling, not just while they fly. Make sure to provide the latest in IFE monitors, inflight entertainment system, and other comforts to make your flight as appealing as possible!
